About & purpose

A million pixels to pay for one degree.

The Million Dollar Meme is a board of 1,000,000 pixels. Each one costs $2 and belongs to whoever claims it. Buy a rectangle and one image fills that whole region. Every peso and dollar that comes in funds a single, specific thing: finishing university.

The idea

In 2005, a student named Alex Tew was about to start university and worried about the debt waiting for him at the other end. He built a page of a million pixels and sold them for a dollar each. It worked — the internet bought every last one, and his tuition was paid.

That page is still online today. It is a snapshot of the web as it was, frozen in place, owned by thousands of strangers who each decided a small square was worth a small amount of money.

This board is built in that spirit, for the same reason, twenty years later — with one difference. This time the internet runs on memes, so that is what the board is for.

Buy a pixel and you are not renting advertising space. You are pinning something to a page that will outlast the reason it was made.

Who is behind it

My name is AA Kelvin. I am a BS Information Technology student at Saint Louis University. I built this entire board myself — the canvas, the pricing, the checkout, the moderation queue, all of it.

Saint Louis University is where I study; it does not run, sponsor, or endorse this project. This is mine, and every decision on it is my responsibility.

What the money is for

There is no company here and no investors. What comes in goes to the cost of staying enrolled and finishing my degree:

The board's numbers are public on the homepage — pixels claimed and the amount collected, updating as they sell. If all one million pixels sell at their initial price, gross sales reach $2,000,000 before fees and operating costs. I am not counting on that. I am counting on enough.

1,000,000pixels on the board
$2per pixel, one-time purchase
$2,000,000maximum gross at initial sellout

How ownership works

When you buy pixels, you receive a one-time placement while the service operates. There is no placement subscription, but the position remains subject to the outbid and moderation rules explained below.

One thing does make this board different from the original: position is contestable. Another buyer can take over your spot by paying double what was last paid for it. Read that carefully before you buy, because it is the one rule that can move you.

When someone outbids you, one of two things happens:

Be clear about the Vault before you buy. A vaulted meme is never deleted, but it no longer holds space on the board. An outbid by itself does not normally create a refund or credit, subject to the published refund policy and rights that applicable law does not allow the service to exclude. If you want back on the board, you buy a new region at the current price, like anyone else.

There are no owner payouts, investment returns, or ways to earn money back from the board. It is not an investment or a market — it is a paid public placement. Any refund request is handled under the published refund policy and applicable consumer law.

Availability: a placement is a one-time purchase, not a guarantee that the website can operate forever. The project will use reasonable efforts to keep approved content available while the service operates.

What is not allowed

A single bad link could get this whole domain flagged by browsers and end the project overnight, so every submission is reviewed by hand before it appears:

Nothing goes live without review. I can reject or remove content that breaks these rules. Refund eligibility depends on the reason, the published refund policy, provider procedures, and rights that applicable law does not allow the service to exclude.

My promise

I will keep this board online and honest. The counters will show real numbers, not inflated ones. If you buy a pixel, it stays yours. And when I graduate, this page stays up — as a record of the people who helped get me there.

Put your meme on the board

Drag a box, pick your size, and claim your piece of it.

Claim your pixels